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| Lead | Status | Next action | Budget | Campaign | Date ↓ |
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No leads match this view.
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Drag a card to move it through your pipeline.
Where your leads come from
Based on the ad parameters captured with each submission. Use this to see which campaigns actually produce leads.Funnel
How far leads get, and how long each step takes on average.Campaign profitability
Enter what you spent to see cost per lead and cost per client. Spend is stored in this browser only.Last 14 days
Email settings
Edit what your automated emails say. Use {name}, {website}, {email} and {budget} to insert the lead's details. Plain text is fine — line breaks are kept.
Sent immediately when someone submits the strategy form.
Sent when someone requests the study from the exit popup.
Sent once to strategy leads still marked "new" after the delay below.
Emails you at your NOTIFY_EMAIL address whenever a lead arrives.
Google Ads export
The conversion action name must match Google Ads character for character, or the upload fails.
Conversion times are exported in UTC and the file declares UTC, so Google reads them exactly as recorded.
Lead scoring
Points awarded per signal. Every lead shows its own breakdown, so changes here are visible immediately.